Brand Development
Building Brands That Create Trust, Drive Engagement & Inspire Action
At Commonground, brand development goes far beyond logos and colour palettes. We help Melbourne-based purpose-driven organisations and businesses, build trusted brands that authentically define their mission, connect deeply with their audiences, and help create lasting impact in their communities.
Comprehensive Brand Development Services Melbourne
Our collaborative brand development process uncovers the unique common ground between your organisation and the people you serve. We help you define your Why (your purpose), How (your brand experience), and What (your offerings) to create a cohesive brand identity that builds trust with every interaction.
From Brand Strategy to Brand Video
We don't just develop your brand identity—we bring it to life through integrated brand video production. Our brand videos help organisations launch their new identity, communicate their story, and build deeper audience engagement through authentic visual storytelling.
Centre for Human Flourishing
Commonground worked with the Australian Institute of Family counselling, in developing their new non-profit arm, that bring counselling and coaching services to Australian communities. We collaboratively established the organisation's vision and mission, developed the brand narrative, value proposition and values, defining their Why, What and How. Finally we developed the Centre's visual identity and developed the brand guideline.
Trish Marks - Coaching
Commonground worked with Trish Marks Coaching to update the brand. We developed an update logo, Brand foundations, including logo, brand narrative, values and value proposition. We also developed the brand guidelines.
Kids Hope
Commonground not only updated a 15 year old, inherited, visual brand, but we took the organisations history, developed a new narrative, values, mission and vision statements, and defined the value proposition for the organisation. In short we created the full brand expression that took an organically grown organisation into a new phase of focus and growth.
Commonground developed the Brand identity for stageminded and provided video production for workshops, education and storytelling.
Deaking University, IGA - Award Winning Awareness Campaign, Concept Development, Photography and Design. Based on this work, our client, Deakin University, won the prestigious Konrad JamrozikAward for Health Advocacy and the VicHealth Healthy Eating Award for best health promotion project in Victoria, Australia.