Brand Development
Centre for Human Flourishing
Commonground worked with the Australian Institute of Family counselling, in developing their new non-profit arm, that bring counselling and coaching services to Australian communities. We collaboratively established the organisation's vision and mission, developed the brand narrative, value proposition and values, defining their Why, What and How. Finally we developed the Centre's visual identity and developed the brand guideline.
Trish Marks - Coaching
Commonground worked with Trish Marks to update her coaching brand. We developed an update logo, Brand foundations, including logo, brand narrative, values and value proposition. We developed Trish Marks Coaching brand guidelines.
Kids Hope
Commonground not only updated a 15 year old, inherited, visual brand, but we took the organisations history, developed a new narrative, values, mission and vision statements, and defined the value proposition for the organisation. In short we created the full brand expression that took an organically grown organisation into a new phase of focus and growth.